Protect Your Data from Social Media Apps

Technology is advancing, and social media apps are an integral part of our lives. But have you ever wondered how these apps interact with your devices and network? Here’s why you should care and how to protect your privacy.

The Hidden Actions of Social Media Apps

• Network Scanning: Apps like Facebook Messenger scan your Wi-Fi network, detecting device names, IPs, and types—even if those devices don’t have the app installed.
• Purpose: It enables sharing, syncing, or calling features, but can also be used for advertising and analytics.

Why It Matters

• Privacy Risks: Apps map your digital environment without clear consent.
• Security Concerns: Increased attack surfaces for hackers.
• Behavioral Tracking: Data can influence what you see online, often without you knowing.

What Can Happen in the Wrong Hands?

• Identity Theft
• Device Hijacking (smart cameras, thermostats, locks)
• Social Engineering Attacks
• Behavioral Manipulation through targeted ads

How to Protect Yourself

For iPhone Users:

• Settings → Privacy → Local Network → Disable for unnecessary apps.
• Enable App Tracking Transparency.
• Use a VPN for extra protection.
• Keep software updated.

For Android Users:

• Settings → Apps → Permissions → Disable unnecessary permissions.
• Enable Google Play Protect.
• Install a trusted security app.
• Use a VPN.

Smart Home and Network Tips

• Segment Your Network (guest network for smart devices).
• Disable unused features (like Bluetooth, voice control).
• Update firmware regularly.
• Use strong, unique passwords.

Final Thoughts

Understanding how social media apps work is the first step toward protecting your privacy. Take time to review your app and network settings today. Need help? Book a Cybersecurity Talk session with The Local IT and empower yourself with knowledge!